THE RETAIL EQUATION ANNOUNCES ADDITION OF CABELA’S TO CLIENT ROSTER
IRVINE, Calif. (Aug. 24, 2009) —The Retail Equation, the industry leader in retail transaction optimization solutions, announced it has completed its implementation with Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, providing real-time analytics solutions to predict and optimize in-store shopper behavior and generate incremental net-sales revenue for the company’s 29 destination retail stores. Cabela’s anticipates new and sustained financial and business benefits related to this deployment with The Retail Equation.
“The financial impact of The Retail Equation’s solutions had an immediate, positive effect and greatly exceeded our expectations,” said Michael Copeland, Cabela’s vice president of retail operations. “Not only does it create an improved overall customer experience, but we have seen a significant net-sales increase.”
The Retail Equation’s solutions focus on maximizing the revenue potential of every shopper who enters the store. Return optimization addresses previously overlooked customer interactions―such as returns or exchanges―and improves the value of a retailer’s return process; typically increasing store comps by as much as 2 percent. This revenue impact is accomplished by validating the integrity of each return.
“Cabela’s commitment to customers and shareholders alike is evident in its approach to creating a great experience for consumers, while aggressively managing its profit margins,” said Mark Hammond, chairman and CEO of The Retail Equation. “We are pleased to be working with Cabela’s, especially since the company is known as a leading specialty retailer and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise.”
The Retail Equation’s return optimization solutions can be found in retail stores throughout the United States. Retailer benefits from optimization of the return process include: improved shopper satisfaction, higher store comps and net sales, fewer lost sales, increased post-return purchases, better shopper conversions, streamlined associate procedures, and the ability to implement more customer-centric return policies, if desired.
About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Neb., is a leading specialty retailer and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the “World's Foremost Outfitter®” Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".
About the Retail Equation
The Retail Equation, headquartered in Irvine, Calif., is the industry leader in retail transaction optimization solutions. The company’s applications use statistical modeling and analytics to predict consumer behavior, and its software-as-a-service delivery enables retailers to achieve significant and measurable return-on-investment. Its solutions are operating in over 12,000 stores in North America, supporting a diverse retail base of specialty, department, sporting goods, auto parts and more.